Attraction Marketing Tips for Email Marketing

Email lists are a wonderful tool for MLM entrepreneurs who use attraction marketing techniques to generate MLM leads – but it’s important to follow a few basic rules of engagement in building and interacting with email lists. There are tools to use, procedures you should follow and basic courtesy you should observe that will help you turn your blog or website into a lead generation system that keeps giving and giving and giving.

Offer Great Bait to Get Email Addresses for Your List

An email address is something of great value to you. What do you do to get something of value? In attraction marketing, you always offer something of value to get something of value, and that’s especially true when you’re asking people to hand you access to their Inboxes. The bait you offer may be an ebook of marketing tips, access to an MLM system review or an email seminar of techniques for marketing, crafting or using your product – it doesn’t matter what form it takes. What matters is that it provides something valuable to other people – and coincidentally, establishes you or your organization as an expert in those techniques.

Tool Tips: Sign up with an MLM system that includes email list management software to help you create and manage your email marketing lists. Some of the best include software that allows you to track whether or not your mail was opened and what actions were taken after the mail was opened. These are vital metrics for any attraction marketing guru.

Always Use Double Opt-In Mailing Lists

The last thing you want to do is become a pest – it completely sabotages your attraction marketing efforts. Double opt-in mailing lists send an email to those who sign up on your website and require them to visit a link to confirm that they actually do want to receive communications from you. It’s another step in qualifying your contacts – and ensuring that you’re not sending out spam to people who don’t want it.

Tool Tips: There are many blog plug-ins and MLM marketing systems that automate the process of recruiting and qualifying people for your mailing lists. Some of these, like Google Feedburner, are free and offer decent metrics. Others are premium services that offer you deeper and better statistics and additional benefits – like professional templates for your newsletters.

Treat Your Email List Like Gold

Your privacy policy should lay out exactly how your email list may be used – and you need to follow it precisely to avoid breaking trust with those who sign up with you. That means no sharing or selling your email list to others unless you tell people up front that you may do that – and keeping your contacts through your email list to a tolerable, acceptable level.

Of course, if you’re following the principle rule of attraction marketing – provide value – that tolerable level will be much higher. In fact, those on your mailing list will look forward to receiving your email communications – and seek you out to learn even more about your business, your products and becoming a member of your team.

Increase MLM Leads with These Attraction Marketing Tips

Any business entrepreneur will tell you that running an MLM business offers incredibly high profit potential, but running a successful MLM operation requires consistent and smart marketing effort. In order to succeed with network marketing in a home based business, you need to generate a steady flow of leads that you can work to generate profits. A great website is one of the most potent marketing and lead generation tools ever invented – but making the most of your website’s potential for MLM leads requires some know-how and some concentrated effort. When you combine the potential of your website with the principles of attraction marketing, you’ll see the sales and recruitment leads come rolling into your Inbox, day after day. These tips can help you tune up your website and social media presence to turn the Internet into a lead generation powerhouse.

Develop your Internet Real Estate

The first step in establishing yourself as a presence on the Internet is to stake out your own piece of real estate online. That means creating your own website or blog, preferably on your own domain name. That’s your home base, and everything else you do should be designed to direct traffic – and MLM leads – back to your website.

Invest Time in Developing Your Social Media Presence

Just as it’s important to network for MLM leads in the real world, you need to generate attention for yourself in the virtual world. The social media revolution provides many free tools to get your name out there – and you already know that name recognition is one of the major platforms of attraction marketing.

Get to Know the Social Media Tools

Don’t fall into the typical novice networker trap of spreading yourself thin over too many networks. Spend some time getting to know the major social networks so that you can choose two or three on which to focus your efforts. Your best options include Facebook, Twitter, LinkedIn and MySpace – but also check out Gather.com, Xanga and Netlog. Get a feel for the kind of folks each network attracts and the best ways to use them to advance your brand.

Explore Article Marketing Sites

You may have heard that Google’s Panda updates have killed the value of article marketing, but you’ve heard wrong. Article marketing is still a very viable way of establishing yourself as an expert – a major plus to make attraction marketing work for you. Just as you did with the social media tools, research the various sites where you can post your articles, including EzineArticles, HubPages, Squidoo and ArticlesBase. Pick two or three where you feel your expertise will fit in well.

Shape and Craft Your Brand Carefully

Once you’ve chosen the social sharing sites and article marketing sites that are the best fit for your business, create profiles at each of them. Keep in mind that your goal in attraction marketing is to increase your name recognition and brand awareness. To that end, use the same name at each of the sites for which you register. Using different names or variations of the name will dilute your brand and could sabotage all of your attraction marketing efforts.

While all of this may sound complex and difficult, it’s surprisingly easy once you get it all set up. One way to make it all easier is to sign up with an MLM system that incorporates all of the tools you need to be an attraction marketing maven. There are a number of these MLM leads generation and tracking systems available with different features and benefits. Find one that works for you and get started on your attraction marketing push today.